As online shopping becomes an increasingly integral part of the daily fabric in Southeast Asia, eCommerce platforms must be able to provide not just a wide range of products but also added value and convenience to enhance the lives of shoppers and sellers.
As the leading digital marketplace in the region, Lazada offers a suite of tools designed to make online shopping an enjoyable and rewarding experience. Whether it’s a feature that helps shoppers maximize their budgets or mechanisms for businesses to supercharge their sales and visibility, here are five tools on Lazada that benefit both sellers and buyers.
Promotional Tools
Lazada offers a wide range of promotional tools that help sellers reach their business goals while creating more engaging and exciting experiences for sellers. For example, by offering discounts through Store Flash Sales and Seller Vouchers, businesses can better attract customers’ attention. Meanwhile, Flexi-Combo, which allows sellers to offer certain rewards when a customer meets a specific purchasing criteria, is an effective way to boost brand loyalty in a way that also benefits shoppers.
LazCoins
LazCoins are a fun and effective way for sellers to engage with and reward their loyal customers. Shoppers can earn LazCoins by engaging in various activities across the platform, including reviewing products, completing missions on the Lazada mobile app or simply through cashback mechanisms while shopping. Consumers can then enjoy a range of benefits when using this virtual currency. For example, they can redeem special discounts at checkout, buy vouchers or even receive exclusive gifts and rewards. During Lazada’s Birthday campaign in 2024, consumers redeemed three times more LazCoins compared to the previous year, indicating a growth in popularity of this rewards tool.
Free Shipping
According to a report conducted by Lazada, Synagie and GroupM, free shipping is one of four major drivers of eCommerce purchases. The report found that 46% of shoppers searched for free-shipping offers when deciding what to buy. As such, for Lazada sellers, the platform’s Free Shipping Vouchers are an effective way to not only attract customers but also to increase their average spending.
Lazada Sponsored Solutions
Sellers can leverage Lazada’s suite of sponsored solutions to optimize their businesses for long-term success. For example, the platform’s Sponsored Discovery can help sellers increase their visibility in search results and recommended placements, while the Sponsored Affiliates feature allows sellers to leverage Lazada’s vast network of media and influencer partners. Both features can boost a seller’s reach and overall business success. As of March 2024, more than 600K sellers across Southeast Asian have used Lazada Sponsored Solutions and enjoyed a return on investment of up to 10x.
Mega Campaigns
Lazada’s mega campaigns are large-scale shopping events that offer unbeatable deals and wide product assortments to shoppers while generating huge opportunities for brands and sellers to increase their revenues and reach a wider consumer pool. Since Lazada launched its first 12.12 sale in 2012, its mega campaigns have continued to evolve, with many involving “shoppertainment” elements and even offline activations that complement the online happenings. Participating in these mega campaigns are a great way for sellers to boost their businesses. For example, during Lazada’s 12.12 year-end sale in December 2023, local sellers across Southeast Asia experienced a five-fold increase in sales within the first 12 hours of the campaign compared to a regular day.
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