LazBeat News Roundup: Highlights from Lazada’s 6.6 Super WOW Sale

The LazBeat News Roundup is a quick take on the latest happenings at Lazada Group and in the wider regional digital commerce landscape. This week’s roundup includes highlights from Lazada’s 6.6 Super WOW Sale, Lazada Run’s race in Indonesia and a new interactive microsite designed to help shoppers with their haircare needs.

Highlights from Lazada’s 6.6 Super WOW Sale

Lazada recently wrapped up its 6.6 Super WOW Sale. Held on June 6-8 across Lazada’s six markets, the mid-year campaign saw brands and sellers offer exclusive deals and discounts to customers, especially with the LazFlash flash sale mechanic. In the first six minutes of the campaign, the platform recorded 50 times more sales compared to a normal day. Lazada also continued to push its shoppertainment strategy, creating tens of thousands of content hours to engage with consumers. Check out more highlights below:

Lazada Run Wraps Up Second Lap in Indonesia

Lazada Run on June 11 held its second race in Jakarta, which saw participation from over 8,000 runners from various provinces in Indonesia as well as from other countries. Similar to the first race held in Ho Chi Minh City in April, runners competed in three race categories: the 5km, 10km and 21km. Lazada Run will continue in Thailand on June 25, the Philippines on July 2 and Malaysia on July 16. The top runners of the 21km race in each country will compete in a final race in Singapore on July 23. Ticket sales and registration for the runs are available via the respective country apps.

P&G Launches Haircare Microsite on Lazada

Leading consumer goods company Procter & Gamble has launched an exclusive haircare microsite on Lazada. The interactive #HairDNA microsite helps shoppers learn more about their hair needs while offering personalized recommendations for products and regimen from the P&G portfolio. Read more here.