Lazada Hosts Brand Appreciation Gala

By: LazBeat Staff
Dec 10, 2024

Lazada Celebrates Spirit of Collaboration at Brand Appreciation Gala

Lazada on November 29 hosted its inaugural Brand Appreciation Gala. Attended by the company’s brand partners, stakeholders and industry leaders, the event reflected Lazada’s ongoing commitment to innovation, partnership and long-term sustainable growth.

In his keynote address, Lazada Group CEO James Dong highlighted the company’s remarkable milestone of achieving EBITDA-positivity in July. This accomplishment signifies the platform’s robust foundation for sustainable growth, which was made possible by strategic investments in technology, logistics and partner-driven initiatives, Dong shared.

“We’ve reached this point through relentless focus on efficiency, innovation and collaboration … But it’s truly thanks to our partners and sellers that we celebrate this milestone together,” he said.

*James Dong, Lazada Group CEO delivering his keynote speech at the event*

The gala also turned the spotlight on LazMall, Lazada’s premier channel for premium brands. Kaya Qin, chief business officer of Lazada Group and CEO of Lazada Malaysia, said that LazMall has consistently outpaced Lazada’s overall platform growth across campaigns, seasonal sales and annual events. This success is underpinned by Lazada’s reinvestment in tools and programs that have enhanced brand visibility and customer engagement.

In particular, new initiatives such as Sponsored Affiliate Direct Matching and Sponsored Store have helped brands strategically connect with customers, Qin said. LazMall Brand Membership Programs and the wildly successful LazBeauty Membership, which now boasts over 10 million members, have also helped drive customer loyalty, she added.

“Our goal is not just growth but creating a shopping journey that is unique, trusted and rewarding,” Qin shared. Upcoming upgrades, such as enhanced user interfaces and strengthened authenticity guarantees, will ensure that LazMall continues to provide an exceptional shopping experience, Qin said.

Regional head of LazMall Pierre Beckers echoed Qin’s sentiments and shared highlights from the past year. In particular, he pointed to the growth in the global strategic key accounts segment and discussed how Lazada’s Joint Business Planning (JBP) initiatives have helped partner brands achieve greater business success.

Meanwhile, regional head of prestige brands Luca Barni spoke about the new LazMall Luxury segment and shared insights into how Lazada has been empowering brands to better serve and engage with their target consumers.

Aside from highlighting LazMall, the gala emphasized Lazada’s platform-wide investments in logistics and cutting-edge technology, such as artificial intelligence and augmented reality, to enhance the online shopping journey. These efforts reflect Lazada’s mission to be a trusted partner for brands while adapting to the evolving needs of today’s Southeast Asian shoppers.

The gala also included a special awards ceremony to celebrate the achievements of Lazada’s brand partners. Presented across a range of categories, the accolades were a testament to the pivotal role of brands in driving innovation and growth on Lazada’s platform.

As the evening concluded, James Dong emphasized the future direction for Lazada, which included fostering deeper collaborations with partners, expanding JBP initiatives, and creating localized as well as customer-centric solutions. “Together, we will elevate the future of eCommerce in Southeast Asia and South Asia,” he said.