Lazada Drives LazMall Luxury Expansion in Europe

Lazada last week unveiled its plans to expand its presence in Europe and to empower brands and businesses across the continent to tap into the burgeoning Southeast Asian market.

At a special event held in Milan on October 10, the eCommerce giant met with representatives from more than 100 renowned Italian brands to discuss the opportunities that LazMall offers to established global brands. As Lazada’s dedicated destination for authentic and premium brands, LazMall currently connects millions of buyers with over 32,000 leading international and local brands.

Aside from detailing incentives for businesses that join the LazMall Luxury segment, Lazada also shared how it could support the export, shipping and marketing needs of brands looking to reach consumers in Southeast Asia.

With a robust growth outlook and home to a rapidly expanding middle class, Southeast Asia has become an increasingly important market for global brands. The region’s appeal is also underscored by its strong eCommerce sector, which is projected to reach USD186 billion by 2025.

“I am delighted to shine the spotlight on Southeast Asia’s booming eCommerce market and its massive growth potential as well as on how Lazada is positioning to serve as the leading platform for authentic, high-quality products. Here, European brands can tap into a growing and increasingly affluent middle class by partnering with Lazada to establish a stronger export and overseas business expansion strategy,” said Jason Chen, chief business officer of Lazada Group. “Through our focus on authenticity, personalized shopping, and creating a trusted ecosystem for brands and consumers alike, Lazada’s LazMall is not just an eCommerce platform – it’s a lifestyle destination for savvy consumers in today’s digital age.”