Lazada this month announced its official partnership with UEFA EURO 2024™. As the first Southeast Asian eCommerce partner of the tournament that is taking place in Germany, Lazada will kick off an All-Star Champions Sales on 1 July with extraordinary discounts and deals as well as exclusive merchandise, fun competitions and other attractive perks.
During the three-day mega sale, shoppers in Singapore, Malaysia, Thailand, Indonesia and Vietnam will be able to score unbeatable deals across all product categories, ranging from sporting goods to summer essentials.
Since football fans in Southeast Asia have to stay up all night to catch live broadcasts of the matches, Lazada will also launch a special limited-edition pajama set so that fans can watch the games in maximum comfort. Adding to the fun, football fans can also get matching pajamas for their pets so they can cheer on their favorite teams together. Those who snap and submit the best photos of themselves and their furry friends sporting their matching PJs stand a chance to be part of Lazada’s “winning 11” and will receive special prizes as well as a special spotlight on Lazada’s social media pages.
“Lazada is proud to be an official partner of UEFA EURO 2024™,” said Marcus Chew, Lazada Group’s chief marketing officer. “As we strive to add meaningful experiences to our customers’ lives, we are excited to be bringing great deals, interactive games and competitions to football fans and online consumers alike through our partnership.”
We look back at a year of growth, innovation and achievements through the best stories from the past 12 months.
This month’s roundup covers the 11.11 mega sale and all-new features on the Lazada app.
Lazada Indonesia’s training program for SMEs, industry events in the Philippines, LazMall’s expansion across Europe and the launch of a new fashion channel.
