The LazBeat News Roundup is a quick take on the latest happenings at Lazada Group and in the wider regional digital commerce landscape. This month’s roundup covers the 11.11 mega sale and all-new features on the Lazada app.
LazFlash Deals and AI-Powered Lazzie Elevates 11.11 Mega Sale
During 11.11, Lazada’s biggest sale of the year, shoppers across Southeast Asia took advantage of flash deals across a wide variety of products. Through LazzieChat, Lazada’s AI-powered chatbot feature, the campaign also generated a nine-fold increase in customer engagement compared to a regular business day. The LazzieChat Hunt game, where users could earn daily secret codes for shopping rewards, proved especially popular and recorded 2.5 million interactions during the sale. An interactive “What’s Your Spirit Animal?” quiz on LazzieChat also drove shoppers to unlock LazCash and LazRewards that they were able to use during the mega sale event.
Lazada Philippines Rolls Out New Financial Innovations
Lazada Philippines and CIMB Bank enhanced their partnership with the launch of the fully digital LazSave account on the Lazada app. LazSave offers unique benefits, including 1% rebate on Lazada purchases and 5% annual interest on savings. Separately, the eCommerce giant has partnered with financial solutions platform PayMongo to integrate a seamless and secure QR code payment option on the Lazada Philippines app.
Lazada Thailand Introduces LazTravel
Lazada Thailand this month announced the official launch of LazTravel, a travel-booking service that offers flights and accommodation through the Lazada app. LazTravel provides access to deals and products from over 200 airlines, 50,000 routes and 100,000 hotels across 7,000 cities, bringing travel convenience to online shoppers across Thailand. Since its soft launch in late 2023, bookings through LazTravel have steadily increased, reaching a 200% surge during the recent 11.11 campaign compared to regular periods.
Lazada Launches New AI Upgrades and Whitepaper
At the Lazada Convergence Forum, Lazada unveiled a suite of generative AI upgrades as well as an inaugural whitepaper jointly developed with Kantar Profiles that delves into the adoption and integration of AI in online shopping. Read more
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