The LazBeat News Roundup is a quick take on the latest happenings at Lazada Group and in the wider regional digital commerce landscape. This month’s roundup covers the 12.12 mega sale, an industry partnership in Malaysia, and training programs for MSMEs in Indonesia and the Philippines.
AI Tools Boost Savings and Engagement for 12.12
Lazada’s final mega sale of the year generated US$483 million in savings for shoppers across Southeast Asia. During 12.12, shoppers made purchases based on smart recommendations, virtual try-ons, AI-generated models and more. The #LazzieChatHunt game, which encouraged users to enter promotional codes via the Message+ chat feature, led to a 76% increase in unique visitors compared to regular business days. It also resulted in over 6 million AI-driven interactions, which is more than double the results from the 11.11 sale. Since the launch of its GenAI tools, Lazada has continued to roll out gamified shopping experiences; during 12.12, AI Lazzie helped users collect vouchers and rewards through daily interactions. Some shoppers earned rewards up to three times a day, which further boosted engagement during the sale.
Lazada Malaysia Co-launches Initiative to Strengthen ECommerce Ecosystem
Lazada Malaysia joined forces with Shopee, Mudah and Carousell to launch the E-Commerce Chapter under the Malaysian International Chamber of Commerce and Industry. This landmark initiative aims to foster collaboration between industry leaders, regulators and the government to drive meaningful discussions and shape policies that promote innovation in the building of a more robust and sustainable eCommerce ecosystem.
Lazada Empowers MSMEs in Indonesia and the Philippines
In collaboration with the Eka Tjipta Foundation and the Surabaya Office of Cooperatives, MSMEs, and Trade, Lazada Indonesia hosted a training session for 100 micro, small and medium-sized enterprises (MSMEs) in Surabaya. The workshop was designed to equip participants with the knowledge and skills to grow their businesses through online platforms. Meanwhile, Lazada Philippines held its first-ever Lazada University roadshow in the Mindanao region, where 20 local MSMEs learned about the possibilities and best practices of eCommerce. Both efforts in Surabaya and Mindanao demonstrate Lazada’s commitment to growing its ecosystem beyond major urban centers.
Since its establishment in 2022, SukiGrocer has taken great pride in being able to provide fresh, locally sourced produce to consumers in the Philippines.
After spending years dealing with the politics and bureaucracy of the corporate world, Luo Rong decided to establish her own business.
For DangaoSG founder Daniel Tay, building an online business has been an ever-evolving journey.
