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Lazada Indonesia JAGO Program
  • By: LazBeat Staff
  • Oct 28, 2024

LazBeat News Roundup: Awarding Outstanding SMEs, Industry Events, LazMall Luxury and Taobao Fashion

The LazBeat News Roundup is a quick take on the latest happenings at Lazada Group and in the wider regional digital commerce landscape. This week’s roundup covers Lazada Indonesia’s training program for SMEs, industry events in the Philippines, LazMall’s expansion across Europe and the launch of a new dedicated fashion channel.

Lazada Indonesia’s JAGO Program Recognizes Outstanding SMEs
The UMKM JADI Go Digital (JAGO) program – a collaboration between Lazada Indonesia, Indonesia’s Ministry of Trade and consulting firm Lampu.id – culminated on October 7 with an event that recognized 25 outstanding small and medium enterprises. The winners were shortlisted from 250 SMEs that joined the JAGO program in August and were selected based on their innovation, digital performance, technology adoption, product quality and overall business growth. Aside from offering training sessions and workshops to enhance the digital skills and literacy of participating SMEs, the program also provided participants with opportunities to join Lazada’s platform and engage in online shopping festivals to boost their exposure.

Lazada Philippines Executives Discuss AI Innovations and Female Empowerment
During the PRO FUTURE: AI for Life Summit hosted by The Philippine Star on October 11, Lazada Philippines Head of User Product Operations Pauline Castro shared how the company uses generative AI to curate shopping experiences. Castro highlighted LazzieChat’s real-time assistance as well as Lazada’s other AI-powered features, including fashion and beauty catalogs, augmented reality integration and personalized deals and vouchers. Later, at the Rappler Social Good Summit on October 19, Lazada Philippines Commercial Director Joey Bienvenida emphasized Lazada’s initiatives to encourage more women entrepreneurs to participate in the digital economy. Specifically, she pointed to the platform’s seller support programs and community-building campaigns such as She Talks Asia and PiliPino by Lazada as examples of the company’s commitment to empowering female entrepreneurs.

LazMall Luxury Plans Expansion in Europe
Lazada this month announced its plans to expand its LazMall Luxury operations in Europe. At a special event held in Milan, the eCommerce giant shared how its platform could empower brands and businesses across the continent to connect with consumers from Southeast Asia. Read more

Taobao Fashion Channel Launches on Lazada Singapore and Lazada Malaysia
Lazada and Alibaba’s Taobao unveiled a new channel dedicated to fashion products. Currently available on the Lazada app in Singapore and Malaysia, the Taobao Fashion channel features more than 6 million clothing items curated from bestselling Taobao merchants. Read more

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