The LazBeat News Roundup is a quick take on the latest happenings at Lazada Group and in the wider regional digital commerce landscape. This month’s roundup covers an affiliate marketing workshop in Malaysia, Lazada Vietnam’s LazMall Brand Awards, and a new partnership for digital insurance solutions.
Lazada Malaysia Hosts Workshop on Affiliate Marketing
Lazada Malaysia this month hosted a workshop to help media partners and LazAffiliates learn about best practices in affiliate marketing. Jason Wei, head of affiliate marketing, and Raja Uthaya, senior analyst of affiliate marketing at Lazada Malaysia, highlighted ways to maximize commission earnings by promoting products online. The event also invited seasoned LazAffiliates to share their personal insights and strategies, enriching the session with real-world applications and success stories.
Lazada Vietnam Celebrates Top LazMall Brands
Lazada Vietnam recently held its LazMall Brand Awards, which honored 10 brands for their outstanding achievements and contributions to the country’s eCommerce growth. Domestic fashion brand Coolmate was among eight companies that received the Brand of the Year award for effectively using Lazada’s tools, while Shiseido earned the Super Brand Series of the Year award for the success of its Super Brand Day campaign. Read more
Lazada and Peak3 Launch Digital Insurance Partnership
Lazada and insurance technology company Peak3 announced the launch of a new joint venture that offers tailored insurance products that can be easily purchased online via Lazada’s platform in Singapore, Malaysia, Philippines, Vietnam, Thailand and Indonesia. The partnership is focused on providing affordable and user-friendly insurance options that cater to the diverse needs of customers across Southeast Asia. The joint venture was initially piloted last August before making its official debut this month. To date, more than 5 million policies have been issued under this partnership.
Since its establishment in 2022, SukiGrocer has taken great pride in being able to provide fresh, locally sourced produce to consumers in the Philippines.
After spending years dealing with the politics and bureaucracy of the corporate world, Luo Rong decided to establish her own business.
For DangaoSG founder Daniel Tay, building an online business has been an ever-evolving journey.
