The LazBeat News Roundup is a quick take on the latest happenings at Lazada Group and in the wider regional digital commerce landscape. This week’s roundup includes Lazada’s partnership with Meta and UEFA EURO 2024™, Security Bank Philippines’ flagship store on LazMall and a consumer empowerment forum in Indonesia.
Lazada and Meta Introduce Sponsored Media Solutions on Lazada Seller Center
At Lazada seller summits held last month in Indonesia and Thailand, Lazada and Meta highlighted their integrated solutions to help sellers drive traffic and sales to their Lazada storefronts from Facebook, Instagram, Audience Network and other Meta channels. During the sessions, hundreds of brands and MSMEs learned best practices on how to use sponsored media tools directly through the Lazada Seller Center, enabling them to manage effective ad campaigns, create brand awareness and increase customer engagement.
Lazada Indonesia Co-hosts Forum for Consumer Empowerment
In partnership with the Indonesian E-Commerce Association and with the support of the country’s Ministry of Trade (MoT), Lazada Indonesia hosted a public forum to highlight the urgency of empowering consumers as a key driver for economic growth. Chandrini Mestika Dewi, director of consumer empowerment at the MoT, shared updates on the ministry’s consumer education initiatives and emphasized consumers’ roles in supporting homegrown products to help boost the local economy.
Security Bank Launches Flagship Store on LazMall Philippines
Security Bank has partnered with Lazada Philippines to offer its retail banking products and services to online shoppers. Through Security Bank’s flagship store on LazMall, users can browse and apply for car loans, home loans, credit cards and deposit products. Customers can also enjoy exclusive benefits and rewards when they kick-start the application process for Security Bank’s products via LazMall.
Lazada Appointed ECommerce Partner of UEFA EURO 2024™
Lazada recently announced its official partnership with UEFA EURO 2024™. As the first Southeast Asian eCommerce partner of the highly anticipated tournament taking place in Germany, Lazada kicked off an All-Star Champions Sales on 1 July with extraordinary discounts and deals as well as exclusive merchandise, fun competitions and other attractive perks. Read more here.
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