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  • By: LazBeat Staff
  • Aug 9, 2024

LazBeat News Roundup: Social Impact Through Typhoon Relief Efforts, Consumer Education, and Seller Empowerment

The LazBeat News Roundup is a quick take on the latest happenings at Lazada Group and in the wider regional digital commerce landscape. This week’s roundup includes typhoon relief support through Lazada for Good, an impact-driven logistics partnership in Indonesia, and seller conferences in Malaysia and Thailand.

Lazada Philippines Activates Lazada For Good Amid Typhoon Gaemi

As Typhoon Gaemi, known in the Philippines as Super Typhoon Carina, brought severe rains and floods to Manila and nearby cities on July 24, Lazada Philippines helped to solicit support for typhoon relief efforts spearheaded by its partners including UNICEF, Philippine Red Cross, Caritas Manila and more. Through Lazada for Good, a dedicated channel on the app, users can conveniently purchase donation vouchers that go directly to their selected aid organizations and foundations.

Lazada Indonesia and Logistics Partner Berkat Team Up for Consumer Education

Lazada Indonesia has partnered with local logistics company CV Berkat Langgeng Abadi (Berkat) to not only ensure consumers’ parcels arrive safely and in a timely manner, but also empower couriers to be agents of change in the digital era. The logistics partnership brings more e-Commerce activity to people living in the remote areas of Tangerang, Banten and West Java. At the same time, couriers are encouraged and equipped to promote digital literary among consumers and the public, contributing toward the government’s Indonesia Emas 2045 vision of “people development and mastery of science and technology.”

Lazada Malaysia and Lazada Thailand Engage Sellers with Inaugural Seller Summit and Seller Conference

Lazada Malaysia’s Seller Summit 2024 held on July 26 featured a day of presentations, panel discussions, and awarding ceremonies for its top-performing sellers. Officiated by Malaysian Minister of Digital, YB Tuan Gobind Singh Deo, the summit attracted more than 1,000 sellers from across the country, and offered them insights and strategies to enhance their businesses through digital marketing, logistics optimization, and customer engagement. In Thailand, Lazada recently hosted over 300 sellers at the “Flight to Success” seller conference, to share helpful tips and tools to stay ahead of evolving digital trends. The session covered four key areas to empower sellers: personalized shopping experiences using AI, engaging content with creators, data-driven pricing and product selection, and effective stock management.

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