This month marks 10 years of Lazada’s journey as a pioneer of Southeast Asia’s eCommerce industry. To commemorate this milestone, celebrations have been in full force across the region, with a lineup of social competitions, activities and announcements for consumers, brands and partners.
As part of the festivities, Lazada launched Time Machine, an in-app feature celebrating special moments that the platform shared with consumers through the years. Across the six markets Lazada operates in, users can discover which unique shopper profiles they match with and also collect Lazada’s Epic 10th Birthday gifts when they share their #MyLazadaTimeMachine profiles on their own social media channels. The eCommerce platform also launched a new game, Lazzie Star – Cake Master, where players can unlock rewards and exclusive discounts while they help the company’s beloved mascot tackle various baking challenges.
Looking ahead to March 26, Lazada’s LazLive channel will pack in 10 hours of nonstop livestream programs with game shows, giveaways and performances by local celebrities. And when the clock strikes midnight on March 27, the eCommerce platform’s Epic 10th Birthday Sale will kick off with features such as Voucher Rain, free shipping and Lazada Bonus rewards for shoppers.
Aside from region-wide celebrations that can be enjoyed by all Lazada app users, the platform also has country-specific activations planned throughout the month. For example, Lazada Philippines is set to broadcast a birthday gala show on March 27 in partnership with GMA Network. Consumers will be treated to a behind-the-scenes preview of the event via Lazada Philippines’ Facebook page and can enjoy up-close-and-personal footage of talented performers and celebrities, including Lazada brand ambassadors Bea Alonzo and Alden Richards. Lazada also has an immersive experience planned for Thailand with the launch of Lazada World at Bangkok’s ICONSIAM shopping mall from March 26-31. The installation is a physical imagining of the Lazada app and allows visitors to enjoy interactive activities with advanced VR and AR technologies as well as exclusive event-only vouchers.
Meanwhile, in Malaysia, Lazada’s #10YearGlowUp TikTok challenge brought together sellers, brands, customers, staff and logistics partners to showcase their transformation, inspired by Lazada’s own journey and evolution from a solely transactional platform to a one-stop lifestyle destination. Renowned brands such as Pandora and Kinohimitsu are also expected to join in the fun, while consumers are invited to share their own #10YearGlowUp starting from March 21. Similarly, in Vietnam, customers, sellers, brand partners and members of the public have been encouraged to share their favorite memories with Lazada as part of the platform’s Epic Throwback Memories social challenge. By submitting their most memorable stories with Lazada and sharing these on their Facebook pages, participants stand a chance to win exclusive vouchers and prizes.
Aside from hosting fun activities, Lazada’s birthday has also been a time for it to reaffirm its support for the communities it serves. In Singapore, for example, Lazada recently signed a memorandum of understanding with the Radin Mas constituency to onboard 233 merchants and 348 hawkers and to help them navigate the digital consumer landscape and recover following the challenges presented by the global pandemic. In fact, Lazada’s commitment to its consumers, sellers and partners forms the backbone of most of its birthday campaigns, including the one in Indonesia titled LazADA Bersama, meaning “Lazada is here with you.” The campaign kicked off with a short video depicting a young couple’s journey from dating to becoming small-business owners on Lazada and starting a family, highlighting the role the eCommerce platform has played in the lives of many over the past decade.
“Spurring the growth of Southeast Asia has been at the heart of Lazada’s mission since our inception as a pioneer of eCommerce in this region,” said Lazada Group Chief Operating Officer Raymond Yang. “As we mark our 10th anniversary this year, we also celebrate the businesses and communities that make up our ecosystem, for it is their trust in us that has enabled Lazada to become integral to the everyday lives of Southeast Asian consumers as we are today.”
Jinnie Nguyen, Joel Chan, Chiah Siow Yen, Phan Quoc Trong, Jessica Vilda, Pattamanan Khunkhon and Mina Cunanan from Lazada’s regional and country communications teams contributed to this article.
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